On a pocket of coastline just a few miles off Highway 1, Pescadero is a quaint, quiet beach town and a popular pit stop for road trippers or motorcyclists making their way down (or up) the coast. Just off the beaten path from the bustling Bay Area, Pescadero is a hidden gem about 30 miles north of Santa Cruz. From Bay Area locals to coastal tourists, most passing through Pescadero are surprised to learn that this charming, rural beach town has its fair share in the way of shopping, delicious restaurants, markets, live music, and farms. Most of the activity in town happens on Stage Road, the downtown strip of bars, antique shops, restaurants, and more. In season, you’ll find farmers markets with all kinds of fruit, veggie, and pumpkin stands.